I can honestly say I absolutely LOVE this book! I’m reading it again for about the 50th time and every time I read it, it’s just as fun and exciting as the first time. I’ve read my copy so many times, it’s falling apart. There is now almost as much tape on the book as there is paper in the book. Eventually, I’ll have to buy another copy and I can guarantee you, I will. It’s one of the best books ever written on jump-starting your creativity.

Technically, it’s a book written for businesses and entreprenuers to assist in things like product creation and marketing strategy, but the techniques can be used for any creative project you have in mind, from generating ideas for a new web site to giving more creative spark to your writing. If nothing else, it’s just a really fun book to read! Doug Hall is outrageously hilarious and some of the stories he tells will have you rolling on the floor in laughter. If you read this book in public, be prepared to get some strange looks because you WILL be laughing out loud.

If you want to jump start your brain and get your creative juices flowing, you’ve GOT to read this book. It’s worth 10 times more than the price.